retailing - Running head RETAILING 1 Marketing Students...

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Running head: RETAILING 1 Marketing Student’s name Institutional affiliation
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RETAILING 2 Synopsis In the world today, Coca Cola has become a brand name due to its publicity of products all over the world. This company has taken the role of being a retailer and at the same time a manufacturer. Coca Cola has primarily targeted the young people because it is usually seen as a hip and cool drink. It has always been promoted through the television whereby the teens are the major target since they watch the television more than the old people. Why this matters. Retailing has majorly interested me since it has been of much importance to the economy. According to surveys, it has been seen that retailers do generate nearly five million jobs. This has drastically boosted the lives of people and the economy at large. Communities have widely benefited from this jobs since a company like Coca Cola has developed in many places thus bringing employment closer to the people.
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