Example of Porters Five Forces (1)

Example of Porters Five Forces (1) - EXAMPLE OF PORTERS...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
EXAMPLE OF PORTERS FIVE FORCES Steps: 1. Industry Identification 2. Five Force Analysis 3. Threat vs. Opportunity 4. Conclusion Identify which industry to analyze Answer: Under Armour fits into the athletic footwear and apparel industry. Competitive rivalry: High Threat Under Armour faces intense competition from Nike, Adidas and newer players. Nike and Adidas, which have considerably larger resources at their disposal, are making a play within the performance apparel market to gain market share in this up-and-coming product category. Question: Is this an Opportunity or Threat to Under Armour based on it’s Resources and Capabilities Answer: Threat Under Armour does not hold any fabric or process patents, and hence its product portfolio could be copied in the future. Bargaining power of suppliers: Low Threat A diverse supplier base limits bargaining power. Question: Opportunity or Threat based on Resources and Capabilities of Under Armour?
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern