Example of Porters Five Forces (1)

Example of Porters Five Forces (1) - EXAMPLE OF PORTERS...

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EXAMPLE OF PORTERS FIVE FORCES Steps: 1. Industry Identification 2. Five Force Analysis 3. Threat vs. Opportunity 4. Conclusion Identify which industry to analyze Answer: Under Armour fits into the athletic footwear and apparel industry. Competitive rivalry: High Threat Under Armour faces intense competition from Nike, Adidas and newer players. Nike and Adidas, which have considerably larger resources at their disposal, are making a play within the performance apparel market to gain market share in this up-and-coming product category. Question: Is this an Opportunity or Threat to Under Armour based on it’s Resources and Capabilities Answer: Threat Under Armour does not hold any fabric or process patents, and hence its product portfolio could be copied in the future. Bargaining power of suppliers: Low Threat A diverse supplier base limits bargaining power. Question: Opportunity or Threat based on Resources and Capabilities of Under Armour?
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  • Fall '15
  • Brand, armour, Wholesale Customers

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