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Tourism-and-Hospitality-Marketing-04_Seatwork_1-Barnes-BSTM311.pdf

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Volume DiscountsPromotional PricingThese are the prices offered to large orfrequent customers to entice them to buy thegoods.These are the discount offer and short-termincentives,particularlyduringtheproduct'sintroduction phase around special activities likeanniversaries or festivals.Both seller and the buyer benefit from thisstrategy sincethe sellercanlowertheirinventory while the buyer takes advantage ofquantity discounts to reduce costs.This pricing strategy is one of the best strategies forgenerating an immediate demand for your goods orservices.They can enticeand attract bothcurrent andpotentialcustomers tobuy more.It appeals to awide audience.It upsbusinesses
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