Marketing Management - Question 1 of 205.0 PointsThe first...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 of 205.0 PointsThe first step in the segmentation process is to: A. create a perceptual map.B. produce a disclosure statement listing the strengths and weaknesses of the firm's past marketing strategies. C. clearly articulate the firm's vision or marketing strategy objectives. D. articulate the firm's self-concept. Question 2 of 205.0 PointsBecause marketing is all about creating value for customers, dividing the market based on __________ segmentation can be quite useful. A. geographicB. self-actualizationC. psychographic D. benefit Question 3 of 20 pg 153 5.0 PointsChain stores often use __________ data to identify other locations with similar demographics and purchasing behavior. A. geodemographicB. self-actualizationC. psychographic D. geographic Question 4 of 205.0 PointsFor a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. The market segment must be: A. substantial.B. perceptive.C. identifiable. D. responsive. Question 5 of 205.0 PointsMarket growth, market competitiveness, and market access are all elements the marketer will use when assessing the __________ of each potential market segment. A. substanceB. responsivenessC. identification D. profitability Question 6 of 205.0 Points__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern