Marketing 101 - varied - Part 1 of 1-85.0 100.0 Points...

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Part 1 of 1 -85.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points__________ refers to simple exaggerations in advertisements that are not meant to be believed and that are permitted by law. A. Puffery B. BoastingC. Pseudo promotionD. Doublethink Question 2 of 20 5.0/ 5.0 Points__________ aims to stimulate repeat purchase of products and services. A. Reinforcement advertisingB. Comparative advertisingC. Persuasive advertising D. Reminder advertising Question 3 of 20 5.0/ 5.0 PointsWhich of the following is an element of an offer strategy? A. The medium used for delivery B. The number of customers in the localityC. The vision of the companyD. The skills required for production Question 4 of 20 5.0/ 5.0 PointsWhich of the following media timing factors expresses the rate at which new customers enter the market? A. Buyer turnover B. Purchase frequencyC. Media reachD. Weighted number of exposures
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Question 5 of 20 5.0/ 5.0 PointsAn __________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time. advertising objective advertising channelD. advertising budget Question 6 of 20 0.0/ 5.0 PointsMarketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as: A. disintermediation. B. public relations .C. vertical integration.D. crowdsourcing.
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