Marketing Management - Question 1 of 205.0 Points ethical...

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Question 1 of 205.0 Points Deceptive advertising and promotion of inferior products are examples of __________ ethical issues. A. business B. marketing C. socialD. finance Question 2 of 205.0 PointsThe AMA Code of Ethics does not specifically address issues in regard to: A. regulators.B. customers.C. economically vulnerable segments such as children and the elderly. D. candidates running for federal offices. Question 3 of 205.0 PointsFirms with strong ethical climates tend to: A. make greater utilization of business development consultants.B. offer more goods and services than firms without strong ethical climates. C. be more socially responsible. D. invest more in sales training software. Question 4 of 205.0 PointsBeing socially responsible is generally considered: A. a good thing to do only when a company is profitable.B. inappropriate for most firms in today's market. C. beyond the norms of corporate ethical behavior .D. more appropriate for regulators, ethical philosophers and clergy with a special interest in social and corporate behavior. Question 5 of 205.0 PointsMany corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, companies should consider the ethical issues primarily affecting: A. shareholders. B. employees .C. customers.D. marketers.
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