Marketing Management - Part 1 of 1-100.0 Points Question 1...

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Part 1 of 1 -100.0 Points Question 1 of 20 5.0 Points The four Ps comprise the __________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets. A. elements of practiceB. internal operation focus C.needs response mechanism D.marketing mix Question 2 of 20 5.0 Points The basic difference between a good and a service is a good: A. provides intangible benefits. B. can be physically touched . C.is always less expensive than a corresponding service.D.generates greater interest among consumers. Question 3 of 20 5.0 Points Delivering the value proposition is also known as: A. endless chain marketing.B. situational distribution efficiency.C.wholesaling. D.supply chain management. Question 4 of 20 5.0 Points When referring to "exchange," marketers are focusing on: A. location where products and services are traded. B. price charged adjusted for currency exchange rates. C.creating value. D. the trading of things of value . Question 5 of 20 5.0 Points Which of the following is a core aspect of marketing? A. Satisfying the firm's wants and needsB. Creating universal coverageC. Instilling self-sufficiency D. Making product, place, promotion, and price decisions
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