Marketing - Question 1 of 205.0 PointsThe complete set of...

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Question 1 of 205.0 PointsThe complete set of all products offered by a firm is called its product assortment or: A. product line.B. product categories. C. product mix .D. product line depth. Question 2 of 205.0 PointsA(n) __________ is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee. A. franchise brandB. oint venture brandC. shared brand D. licensed brand Question 3 of 205.0 PointsThe basic reason manufacturers spend time and money building their own brands is to: A. create brand awareness. B. build brand equity .C. offset the power of private label manufacturers.D. create positioning possibilities for their generic label lines. Question 4 of 205.0 PointsBrand repositioning refers to a strategy in which marketing changes a brand's focus to target new customers or realign the brand with changing perceptions. Another name for brand repositioning is: A. strategic brand alteration.B. brand scaling. C. rebranding .D. brand tracking. Question 5 of 205.0 Points__________ have been introduced to help maintain freshness, increase shelf life and offer consumers single doses or uses.
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