Marketing 101 - varied - Part 1 of 2-45.0 50.0 Points...

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Part 1 of 2 -45.0/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points__________ are devices that can be trademarked and serve to identify and differentiate the brand. A. Brand elements B. Brand value propositionsC. Brand perceptionsD. Brand images Question 2 of 40 0.0/ 2.5 PointsWhich of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? A. Service differentiation B. Channel differentiationC. Image differentiationD. Product differentiation Question 3 of 40 2.5/ 2.5 Points__________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. A. Consumer profitability analysisB. Competitor indexingC. The service blueprint D. The competitive frame of reference Question 4 of 40 2.5/ 2.5 PointsAccording to the brand
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asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand? A. EsteemB. Energized differentiationC. Relevance D. Knowledge Question 5 of 40 2.5/ 2.5 Points__________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. A. Brand mantras B. Brand symbolsC. Brand logosD. Brand alliances
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