BUSINESS-STRATEGIC MARKETING PLAN - Running Head BUSINESS...

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Running Head: BUSINESS: STRATEGIC MARKETING PLAN1Business: Strategic Marketing Plan(Course Instructor)(University Affiliation)(Student’s Name)August 19th2015.
BUSINESS: STRATEGIC MARKETING PLAN2IntroductionIntroducing new product in the market can be a challenging task. However, the development of a proper marketing strategy can help in building the success of product and ensuring that a sizeable market share and brand loyalty is attained (Chikweche & Fletcher, 2012).According to the American Marketing Association (AMA), marketing is an aggregate of activities that are designed for conception, pricing, promotion and distribution of products or services in order to satisfy customer needs and organization objectives. This shows the importance of marketing for the success of product introduction in the market. The paper shall develop a marketing strategic plan for an electric powered adjustable seat wheelchair.ProductProduct DescriptionThe product to be introduced in the market is an electric powered wheelchair, which has the ability to adjust its seat with the help of the hydraulic system. The product is unique and provides an added ability of the disabled people to climb staircases and do shopping with less help. The product is particularly helpful in that it caters for the needs of the disabled people by giving them the freedom to attend to their needs without necessarily the need of anybody around.It comes with seat belts that help to hold the user in place when it is used to pick loft items or when climbing staircases. The product’s hydraulic system provides a way in which the user can adjust the seat in a way that creates balance even when climbing a staircase, thus maintaining the balance of the user. In addition, the adjustment can be controlled, allowing the user to pick commodities that would only be possible when one is standing. This means the product is useful to the people who
BUSINESS: STRATEGIC MARKETING PLAN3have amputated limbs. Furthermore, it allows its users to attend to majority of the tasks that would be limited by the current market products. For example, it allows one to attend to kitchen chores like cooking and going to bed. The product is one of its kinds and the organization hopes to reap from its uniqueness of features. Objectives/Mission StatementThe success of the marketing process can be achieved if good objectives are developed (Chikweche & Fletcher, 2012). The marketing objectives are outlines of what the marketing process wants to achieve. The mission statement precedes the objectives and it defines the purpose for the existence of the organization. The company intends to improve the lives of people through its mission statement of “improving the lives of the disabled through provision ofhigh quality and affordable products in the market”.

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