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L6-qualitative vs. quantitative

L6-qualitative vs. quantitative - Quantitative vs...

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1 Quantitative vs. Qualitative Distinctions and identifying the main types of qualitative research
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2 Qn &. Ql stereotypes Often there is not a dichotomous distinction - continuum arguably a better description 1 - Data description – numbers vs. words - over simplification Ql can involve amounts and numbers although they are not as precisely defined as they are in Qn (con) Qn can make data look more definite than are (FC) 2 - Setting – natural/ richer vs. controlled/ artificial natural settings involves more variability and less rigorous control (FC)
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3 3 - Meanings: focus on behaviour vs. meaning – but conversation is a form of behaviour which can be exposed to Ql analysis (con) – And meaning can be addressed through quantitative methods such as factor analysis (con) Qn &. Ql stereotypes
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4 4 - View of Natural Science – Qn - natural science = the proper model for psychological investigation Positivism - only empirical facts are are important (FC) But such a model is unclear and if as Kuhn suggests science is about theory building then Ql certainly can does this (con) – Ql - rejects the natural science model and concerning itself with more discursive forms of enquiry But protocol analysis used as a form of Ql can be used to test hypotheses (con) Qn &. Ql stereotypes
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5 5 - Prediction vs. description – a lot of ‘hard’ psychological research involves description of psychological processes vs. grounded theory is capable of making predictions (con) 6 - Realism vs. idealism – realist epistemology - real world exists, is directly knowable & causes personal experiences (FC) – idealist epistemology - experiences come from our sensory inputs and mental representations, and that the real world is irrelevant social reality is the only thing of importance (FC) Qn &. Ql stereotypes
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6 Which method is better? Like any debate advocates take very strong view points declaring the other approach has no place in psychological research – Sitting on the fence is the ultimate cop out! For some it is an increasingly irrelevant question – The research method must match the question at hand – Both have their advantages and disadvantages
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7 General point • Qn – helps researcher to make comparisons and to identify general trends – means a lot of the meaning of the data is lost, lacks richness • Ql
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