Course Hero Logo

Tecno Project.pptx - South Africa Market Entry Introduction...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 5 out of 8 pages.

SouthAfricaMarket Entry
IntroductionIntroductionTecno Mobile, which was established in 2006 as Tecno Telecom Limited,eventually changed its name to Transsion Holdings, with Tecno Mobileacting as one of its subsidiaries.Itel, a second brand that Tecno launched in 2007 and distributed inAfrica. Following market research, Tecno completely shifted its attentionto Africa at the beginning of 2008, and by 2010, it was one of the topthree mobile phone brands in Africa.Now Tecno mobile is planning to break into the South African market ina bid to capture the emerging mobile phone market.
Tecno CAMON 19Tecno CAMON 19
Cultural Environment of South AfricaCultural Environment of South AfricaIn order to determine how our strategy for branding andcommunications would be successful, we will look at South Africa,which is the BRICS nation we chose for this task. To comprehend thecountry's operations, variables affecting its population, and theirgeneral way of life, we shall rely on the PESTLE Analysis of SouthAfrica.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A
Tags

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture