teknik_memulai_usaha - Mata Kuliah KEWIRAUSAHAAN Teknik...

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Mata Kuliah KEWIRAUSAHAAN Teknik Memulai Usaha Oleh: Puspandam Katias. 2009 Magister Manajemen UPN Jatim
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2 Time-line: U T S 1 4 2 3 5 6 1. Pengertian entrepreneurship 2. Tahapan pengembangan entrepreneurship 3. Karakteristik entrepreneur 4. Kesuksesan usaha 1. Kreativitas dalam bisnis 2. Mencari ide bisnis 3. Menilai ide bisnis 1. Rancangan Rencana usaha 2. Industry analysis 3. Target market 4. The competition 5. Marketing plan & sales strategy 1. Jenis-jenis usaha (perdagangan, jasa, manufaktur, restoran) 2. Jenis-jenis badan usaha/hukum (CV, PT, Fa, Koperasi) 3. Dll. 1. Operation 2. Management and organization 3. Financial plan UTS 1. Perencanaan untuk usaha ritel 2. Perencanaan untuk usaha manufaktur 3. Perencanaan untuk usaha jasa UAS
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3 Konsep & Teori 1. Esensi Kewirausahaan 2. Kewirausahaan Sebagai Disiplin Ilmu 3. Proses Kewirausahaan 4. Fungsi & Model Peran Wirausaha 5. Gagasan & Peluang Dalam Kewirausahaan 6. Merintis Usaha Baru + Model Pengembangan 7. Manajemen Usaha & Strategi Kewirausahaan 8. Kompetensi Inti & Strategi Bersaing end
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MERINTIS USAHA BARU & MODEL PENGEMBANGANNYA
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5 Merintis Usaha & Pengembangannya Akan Menjawab Pertanyaan: 1. Bagaimana langkah-langkah yg harus ditempuh dlm m emasuki usaha baru? 2. Kemampuan seperti apa untuk memasuki dunia usaha ? 3. Dalam merintis usaha baru harus memperhatikan beber apa hal penting, apa saja ? 4. Mengapa lingkungan dapat menjadi pendorong atau penghambat bagi perkembangan perusahaan ?
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6 Cara Memulai Usaha 1. Merintis usaha baru (Starting) 2. Membeli perusahaan orang lain (Buying/Akuisisi) 3. Kerja sama manajemen (Franchising) Main questions
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7 Merintis Usaha Baru Kelebihan: Gagasan murni Bebas beroperasi Fleksibel dan mudah pengaturan Kekurangan: Pengakuan nama kurang Fasilitas tidak efisien Masih penuh ketidakpastian Persaingan masih kurang diketahui
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8 Akuisisi Kelebihan: Kemungkinan sukses Lokasi sudah cocok Karyawan dan pemasok biasanya sudah mantap Sudah siap dioperasikan Kelemahan: Perusahaan yang dijual biasanya lemah Peralatannya tidak efisien Mahal Sulit inovasi
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9 Franchising Kelebihan: Mandapat pengalaman dalam logo, nama, metode/tehnik produksi, pelatihan, dan bantuan modal atau fasilitas lain Penggunaan nama, merek yang sudah dikenal Kelemahan: Tidak mandiri Terkooptasi Lebih menguntungkan franchisor Menjadi interdependen, terdominasi, vulnerable
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10 Merintis Usaha Baru 1.Pendekatan Inside-out (Idea Generation) 2.Pendekatan Out-side in (Opportunity Recognition)
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11 Idea Generation Pendekatan berdasarkan gagasan, sebagai kunci, yg menentukan keberhasilan usaha.
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12 Proses Bisnis Anda Ide Uang/ Kredit + Fasilitas Orang Barang Jasa Pasar Uang Profit
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13 Opportunity Recognition In side out: Pendekatan yg menekankan basis ide, dlm merespon kebutuhan pasar, sebagai kunci keberhasilan.
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14 Kompetensi Usaha (Scarborough) 1. Kemampuan teknik 2. Kemampuan pemasaran 3. Kemampuan financial 4. Kemampuan hubungan
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15 Hal Penting Dalam Merintis Usaha 1. Bidang & jenis usaha yg dimasuki 2.
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