1:21INTER.pdf - Chapter 2 • Culture is learned patterns of...

Chapter 2
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Culture is learned patterns of perception, values, and behaviors shared by a group of people.
That dynamic and heterogeneous
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Communication is symbolic
• Communication is a process involving several components
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Communication is a symbolic process whereby meaning is shared and negotiated
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Culture influences communication
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Power distance: Concerns the extent to which less powerful members of institutions and
organizations within. A country expect and accept that power is distributed unequally.
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Masculinity /femininity: Degree to which gender- specific roles are valid and the degree to
which a cultural group values masculine or feminine values.
• Uncertainty avoidance: Degree to which people feel threatened by amigos situation and try