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MKT 370_ Part 3.pdf - Part 3 – Recommendation – 15 points...

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Part 3 – Recommendation – 15 pointsThe recommendation is specific and clearly relates to the problem identified. Evidence fromboth the marketing audit/analysis sections as well as primary research sections are provided tosupport the recommendation. The expectations for supporting evidence are highest for thissection! Do not repeat verbatim information already in other sections (e.g., competition).Instead, provide the reader with the high level idea, and refer them to the section/source formore information. E.g., “As detailed in the competition section (p. 5), Gillette currently dominatesthe market.”Introduce a new plan that includes every service (Spotify One)-Including the podcast and audiobook featureDecoy effect and social proof principleInfrastructure already exists (low cost)Address concerns with cannibalization- The current profit from audiobooks < future profit of our recommendation- Facilitate growthPart 3 – Risks and alternative solutions – 5 pointsRisks associated with your recommendation are identified and weighed against potentialbenefits. Reasonable alternative solutions are discussed and reasoning why the suggestedrecommendation is superior are provided. Relevant evidence is cited.

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Term
Fall
Professor
JIANG
Tags
Marketing, Spotify

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