BUS 499 Assignment -2 11.03.16

BUS 499 Assignment -2 11.03.16 - RUNNING HEAD ASSIGNMENT 2...

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RUNNING HEAD: ASSIGNMENT 2 – EXTERNAL AND INTERNAL ENVIRONMENTS Assignment 2: External and Internal Environments Student: Marisa Andrade Professor: Pierre Williams Course: BUS 499 Date: October 24, 2016
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RUNNING HEAD: ASSIGNMENT 2 – EXTERNAL AND INTERNAL ENVIRONMENTS Abstract External and internal environments can affect an organization in different ways. These external or internal factors can contribute to the success of the company or it can contribute against that success. The more knowledge the organization gathers about the external and internal environments the best are its possibilities for success. External environments are more associated with everything that happens outside of the organization that can affect it. Organizations usually don’t have control over the external factors and it can affect the organizations strategic plans do conduct its business. The external environments are composed of all the possible changes taking place outside of the organizations, these changes include, economic, physical, demographic, political/legal, technological, global, and sociocultural. Internal environments associate more with the roles of resources and capability an organization uses to develop core competencies that increase competitive advantage within the industry regardless of the external environments. Internal environments deal more directly with the execution of business strategies and their approach to success through their day-to-day business operations. External and internal environments can make or break organizations if not managed well, especially in today’s competitive landscape where the reality is that financial capital continues to be scarce and markets are continue to be volatile. A great example of a successful organization that has done a terrific job managing its internal and external environments is Walt Disney World. The Walt Disney Company better known as Disney is a leading and globally known business giant, that delivers diversified products and services for entertainment for the whole family and is also a media enterprise. The Walt Disney company has grown very successfully through out its length of existence and it has expanded into five different branches of the entertainment industry, Disney owns studio entertainment, media networks, amusement parks and resorts, interactive
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RUNNING HEAD: ASSIGNMENT 2 – EXTERNAL AND INTERNAL ENVIRONMENTS media, and also market consumer products. Disney products and services include domestic television stations such as The Disney Channel, The famous, Walt Disney World amusement park in Orlando FL, Disney also sells popular company merchandise at their various Disney Stores through out the world and if that wasn’t enough Disney now also owns a cruise ship line for more family fun. For more than nine decades Disney has been a household name delivering entertainment and services for all ages. The Disney brand is mostly recognized for the Mickey Mouse signature character. Disney is also very famous for the popular and loved animated films
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