BUS 499 Capstone Assignment -2 10.24.16

BUS 499 Capstone Assignment -2 10.24.16 - RUNNING HEAD...

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RUNNING HEAD: ASSIGNMENT 2 – EXTERNAL AND INTERNAL ENVIRONMENTS Assignment 2: External and Internal Environments Student: Marisa Andrade Professor: Pierre Williams Course: BUS 499 Date: October 24, 2016
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RUNNING HEAD: ASSIGNMENT 2 – EXTERNAL AND INTERNAL ENVIRONMENTS Assignment 2: External and Internal Environments Due Week 4 and worth 350 points Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database ( http://www.sec.gov/edgar.shtml ), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Write an eight to ten (8-10) page paper in which you: 1 Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. 2 Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past. 3 With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future. 4 Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
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