Wolfgang Keller Case Analysis - Case Analysis Wolfgang Keller at Knigsbru-TAK(A Wolfgang Keller the Managing Director at Knigsbru TAK on his way back to

Wolfgang Keller Case Analysis - Case Analysis Wolfgang...

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Case Analysis Wolfgang Keller at Königsbräu -TAK (A) Wolfgang Keller the Managing Director at Königsbräu –TAK on his way back to Europe from a temporary assignment in Brazil was reviewing several problems that would need his attention when he returned to Kiev. The most important amongst them was the performance evaluation of Dmitri Brodsky, the company’s commercial director. He did not finalize Brodsky’s 2nd annual performance review, questioning Brodsky’s. The company’s new commercial strategy has created the need for Brodsky to provide more guidance within the sales force and take a more hands on approach with the distributors. Whether or not Brodsky will be able to fulfill these needs and his capacity to manage a sales team was questionable .Keller was also facing pressure from Vladimir Antonov, the company’s chairman, to fire Brodsky. Keller wanted additional time to reassess the entire situation before he could take any further decision. But he must finalize Brodsky’s performance appraisal once he returns to Kiev. Keller was contemplating several different options with respect to Brodsky. The first option was giving Brodsky a minimum or no raise in his annual salary. Secondly he thought of giving Brodsky another chance to improve his performance. The third option was to split the marketing and sales into two different division and let Brodsky handle the marketing. Keller’s success in the Ukraine had been noticed in Munich, rumors of his potential of someday being promoted to the firm’s Vorstand (American equivalent of CEO).The manner in which he handles this situation could determine his future as an executive within the company. A decision needs to be made within the next month (upon Keller’s return back to Kiev).
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One of the main problems regarding Brodsky’s performance was the amount of time that Keller said it took Brodsky to complete tasks. While Keller did explain Brodsky’s adeptness in
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  • Spring '14
  • MelodyL.Wollan
  • Wolfgang Keller Case Analysis, 360-degree feedback, Wolfgang Keller, Dmitri Brodsky

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