Course Hero Logo

Warm_Canadian_Parkas - CANADA GOOSE Warm Canadian parkas...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 6 pages.

CANADA GOOSEWarm Canadian parkas becomehot fashion*** Canada Goose is a fashion success story.Thecompany began by making rugged, warm down-filledparkas for Canadians who workincoldweather.Today, its products are hot fashion itemsaround the world.WINTERCHIC:RosanaCieplowskaposes inherCanadaGooseparka.RUGGED AND TRENDYCanada Goose beganin 1957as Metro Sportswear,a small clothingmanufacturer in Toronto. The owner was Sam Tick,animmigrant from Poland. In the 1970s, Tick's son-in-law,David Reiss,builtthe company by specializingindown-filledwinterclothes.The company made mostof its products for other clothing brands. It also had onebrandofits own,the Snow Goose parkaa heavy-dutygoose-down coat made for workinginthe extreme coldof northern Canada.In the early 1990s,Metro Sportswear lost a lotof its customers to cheaper manufacturersinAsia.In1997,David's son,Dani,took a big risk.He decidedto rebuild the business around thecompany's SnowGoose parka.“It was the best of its kindinthe world.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
NoProfessor
Tags
Canada Goose

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture