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MKTG 560 - MarkStrat Paper_Notes.docx - Don’t talk about...

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Don’t talk about everything. A lot of stuff was trivial as well. Focus on strategic turning points, like R&Dfor the first time, introducing a product, withdrawing a product, entering new market.Absolutely DON’T! 10 slides for 10 periods.Break and organize by theme and turning points and NOT by period. Be specific like in “early rounds(round 1 to 3) etc..)Focus on teams you are competing with most closely.Fewer slides instead of more slides. Fill 10 minutes. DON’T speak from written notes. You know yourteam inside out for 10 years. Bullets points are okay. Speak naturally like colleague or in meeting. Notread, not memorized.Every member be present and participate. Not necessary to divide equally. Everyone has to saysomething.Use data from the game. Several charts and graphs. Export to excel and make own. Your team’sperformance vs your own’s. Back everything with data. No fancy adjectives, explain what is “great”, whatwent up or down by “x%”.

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Term
Fall
Professor
STAFF
Tags
Period, 10 minutes, 10 Years, France T

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