MIS Sem 3,11:12 - pROGRAM 1 MASTER OF BUSINESS...

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Unformatted text preview: pROGRAM 1 MASTER OF BUSINESS ADMINISTRATION / PROGRAM MASTER OF ENGINEERING MANAGEMENT MATAPELAJARAN ' SUBJECT ' MANAGEMENT INFORMATION SYSTEMS a; COMPETITIVE INTELLIGENCE KGB MATAPELAJARAN : MISM613 T ARIKH : MAY 2012 DATE MASA : 3 HRS. TIME 2. Do not bring in unwarranted materials except those that are allowed. 3. This question paper consists of TWO (2) sections. Section A contains SEVEN (7) short essay questions; Section B contains TWO (2) long essay— type questions. ' 4. Answer ALL questions in Sections A and B. DO NOT OPEN THIS QUESTION PAPER UNTIL YOU ARE INSTRUC ‘D T THIS QUESTION PAPER CONSISTS 0F (5) PRINT, - « Es * ~ PAGE ' . 0 no so , ING THIS business today? [4 marks] 2' (a) What is information system? . [2 marks] (b) What is information technology? [2 marks] (0) Distinguish between data and information? [2 marks] ‘ 3, Describe how information technologies improve business processes. [5 marks] 4. What are business processes and how are they related to information systems? [5 marks] MISM613 ,Semester III 201 1/20]? [3 marks] [3 marks] (0) Describe the benefits of SCM. [4 marks] s a new appointed MIS manager:- 'be the business val (a) Descrl ues that a company ca ' n 0bta1n from these a ' ' pphcations; Customer Relationship Management System (CRM) and Enterprise Syst (ES) ems . [10 marks] (b) Explain why are enterprise systems so difficult to implement and use effectively? [10 marks] (c) Explain the causes of the variation in returns on the investment as reported by Brynjolfsson and Hitt (2000). [10 marks] rise application challenges that managers have to understand. [10 marks] (d) Describe the enterp MSM613 ,Semester III 201 1/2012 [12 marks] (b) one of the strategic applications of the Data Warehouse is Business Intelligence (BI). Give ONE name of B1 tool and describe its functionalities. [8 marks} -—End of Question Paper-— ...
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