Course Hero Logo

COM 2602 SEMESTER 2 ASSIGNMENT 1.docx - 1 COM 2602 SEMESTER...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 15 pages.

1COM 2602 SEMESTER 2 ASSIGNMENT 1NAME: STHEMBISO PRUDENCE SIMEANESTUDENT NUMBER: 12384321DUE DATE: 19 AUGUST 2022
2DECLARATION OF OWN WORKI,(Sthembiso Prudence Simelane) confirm that:-this MODULE contains my own, original ideas and work;- those ideas, or work, that are not my own, have been cited through the prescribed referencing systemwhich I have familiarised myself with in Tutorial Letter 301;- I have not submitted the ideas or work contained in this MODULE for any other tertiary educationcredit;- I have read the University’s Policy of Research Ethics; Policy on Research Ethics.pdf- I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE STUDIES (availableunder “Additional Sources” on myUnisa);- I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by Unisa’slibrary: - I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am awarethat plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the regulations ofthe University of South Africa in this respect, available online:ents/Policy_copyright_infringement_plagiarism_16November2005.pdf12384321STUDENT NUMBER_S.Simelane____09 August 2022SIGNATUREDATESphiwe Vika09 August 2022WITNESSDATE
3TABLE OF CONTENTSCOVER PAGE1DECLARATION FORM2TABLE OF CONTENT3INTRODUCTION4QUESTION 1: COMMUNICATION IN THE INTEGRATIOM1.1DISTINGUISH BETWEEN MANAGEMENT AND MARKTING COMMUNICATION51.2THE FIVE LEVELS OF STRATEGY6QUESTION 2: THE RATIONALE FOR INTEGRATION ORGANISATIONS COMMUNICATION2.1 Historical development of communication integration from the prior to the industrial revolutioninto what communication integration is todayONE METHOD QUESTION 3: COMMUNICATION INTEGRATION PROCESSES AND PRINCIPLES113.1 MANAGING INTEGRATION3.2.1 DEFINE THE TERM CORPORATE AND OUTLINE ITS VALUE TO ORGNISATIONS3.2.2 HOW CORPORATE IDENTITY CAN BE IMPLIEDQUESTION 4: INTEGRATED COMMUNICATION MEASUREMENTS124.1 THREE PRIMARY TOOLS THST ARE USED IN THE IM AUDIT1378

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 15 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Rachel Barker
Tags
Marketing, Steyn

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture