Marketing (Pre-Class Notes)(1)

Marketing (Pre-Class Notes)(1) - Marketing I 1 What Is...

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Marketing I 1
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What Is Marketing? 2
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Evolution of Marketing Production Era - Up to early 1900s Selling Era - 1920s-1950s 3
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Evolution of Marketing Marketing Concept Era - 1950s-1990s Customer Relationship Management Era-1990s+ 4
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Elements in the Marketing Mix- 4 Ps 5 Product Price Place/Distribution Goods Service Features Accessori es Packagin g Instructi ons Warranty Branding Options List price Credit terms Allowances Flexibility Discounts Channel type Intermediaries Market coverage Transport mode Promotion Objectives Advertising Personal sellin Publicity Public relation Sales Promotio Word of mouth
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Disney Case Study: Product (Service) 6
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Disney Case Study: Price 7
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Disney Case Study: Place 8
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Disney Case Study: Promotion 9
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The Marketing Process 10
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Applying the Marketing Process Find a need Conduct research Identify a target market Design a product to meet the need based on
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