MBA 5320E Fall 2016 ppt Week 9

MBA 5320E Fall 2016 ppt Week 9 - MBA 5320 Strategic...

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MBA 5320 Strategic Marketing Management Week 9 Adjusting Product-level Marketing Strategy By Context; Implementation Issues
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Week 9 Agenda Housekeeping Mid-terms handed back end of class Strategy success/fail strategy presentations start next week – posted model from last year Current Events? Markstrat Period 4 decisions next Thursday 10:00 – budget $15.0 million – perhaps don’t spend it all Adjusting Product-Level Marketing Strategy by Context
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Industry Alpha - Sonites Period 2
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Industry Alpha - Sonites Period 3
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Industry Alpha – Net Margin
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Industry Bravo - Sonites Period 2
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Industry Bravo - Sonites Period 3
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Industry Bravo – Net Margin
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Best Practices for Decision-Making at Key Points in the P/BLC: Product/Brand Launch
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Recall the Product/Brand Life Cycle: Source: Pro-Tools-Expert.com
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Product vs Brand Life Cycles
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Key Addition to P/BLC Source: free-powerpoint-templates.com
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Key Addition to the Adoption Curve:
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