Apple Inc. long term goals and objectives Apple Inc. long term goals and objectives are derived from the firm’s vision and mission statements (Pearce, 2015). These objectives and goals relate to environmental responsibilities, utilizing capacity to design and develop products and services and supporting the community. Strategy formulation Strategy formulation is concerned with developing a firm’s strategies, missions, objectives and policies. Apple Inc. combines a set of six major steps which include formulating the firm’s objectives, assessing the firm’s environment, developing quantitative targets, pointing in context with the divisional arrangements, analysis of performance, choice of strategy and the Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis method. Markets pursued by Apple Inc. The target market for Apple products comprises customers with the following characteristics; the age bracket of 12-35 for music fans, age bracket of 18-60 for all the products, male and female gender, middle and upper financial class and customers with secondary or higher education. The Apple market is segmented into the PC, the smartphone, the web-based music industry, the music gadget and the technological devices industries. Unique value offered by Apple Inc. There are numerous and unique features well known in the market today that Apple Inc. has incorporated in their products. We consider such products like iMac, iPod, iPad and iPhone as Apple products that have several features which are appealing. These products are a representation of a progressive era for the development of Apple and its products. Apple Inc. has
pulled a great deal of customers and attracted other potential clients by placing such products in the market. Technology that is highly advanced, simplicity and designs and the sense of luxury are the primary characteristics in these products. Resources and capabilities Resources and capabilities are the primary source of profitability. The various resources employed by Apple in pursuit of profitability include financial, physical, human, technological and reputational. The firm has the core competence that is fundamental to its strategy and performance. The distinctive competence displayed by Apple Inc. has consistently helped it to maintain an advantage over its competitors. The human resource is highly skilled with
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- Spring '06