Final Executive summary

Final Executive summary - Executive Summary Business Name...

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Figure 1. Dalamias Wine Logo Executive Summary Business Name: The proponents decided to name their business as “CarlyJum”, it is the combination of their names as follows Chester, Aileen, Reina, Lovely, Junissa and Mylene. It also represents that each one of them is really the owners of the said business. Product name: The product name Dalamias Wine is inspired from a combination of two fruit which is “Dalandan” and “Kamias”. The proponents decided to name their product as mention so that customer can easily identify the main ingredient because the product name itself represents the main ingredient. Tagline: The proponents chose “wine a little will make you feel better” as the tagline because it represent the main purpose of the business. Wines are made for people to make them feel better. Logo:
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Logo Description: The proponents decided to design their logo with a circular style because it represents the circular nature of their main ingredients which is the dalandan and kamias. The motive of the logo is green so that it will complement the color of the fruits as shows. Overall, the logo represents the nature of the said product. Location: CarlyJum is located in the house of one of the proponents at #248 Cablong, Sta. Barbara Pangasinan. The proponents chose this location so that it will minimize the expenses (e. g. rent expense) because in the first place the business will just operate as a distributor in specific customers such as resto-bar owners and like, retailers, and direct customers. Long Range Objectives The main purpose of a business is to earn a good profit so the researchers want to optimize the operation of the business. It is expected that as time goes by we will be dealing with a lot of challenges but we need to be prepare for those things at the same time we need to consider the future. Innovation is the best way to deal with it. The following will surely help us about the future of our business. To introduce and negotiate our product with some of the well-known Resto-Bar here in Pangasinan next year, 2017. Sales growth of 5% is expected. To produce another wine made of different fruit in 2017. To have a stall in CSI Lucao in 2018.
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Type of Business Organization The business will operate as a Sole Proprietorship. Sole proprietorship is a business that legally has no separate existence from its owner. ( https://www.entrepreneur.com/encyclopedia/sole- proprietorship ). The proponents chose this because aside from it is the easiest form, it could easily implemented for starting business since it is least costly among all forms of ownership.
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