What Should Be Included

What Should Be Included - What Should Be Included To put...

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What Should Be Included? To put together a situational analysis, you'll need to gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it. There are some questions you can ask to help you organize your information. Questions to ask related to your product include: What is your company's current product(s)? What is their price point relative to competitors? What is your product's market share? What position in the market does your product take? High quality? Lowest price? Where do you purchase your product or its components? Are there other options for sourcing? How do you get your product to the buyer? Questions to ask related to your market include: What is the market for your product? Define it in terms of size in dollars.
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