Environmental Analysis - Environmental Analysis SWOT...

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Environmental Analysis SWOT Analysis Strengths: New, innovative and delicious pancake at a reasonable price Unique target market and marketing strategy Being a small business will allow the company to make decisions quickly and easily Weaknesses: The Company’s level of experience in starting a real business Lack of resources currently available Busy schedule as a college student Opportunities: High school and college students, educators and administrators are looking for new special treats to offer and/or sell as school meetings and events Growing emphasis in society on customization and self expression CEO is a high school student in the identified target market Threats: Growing trend on healthy eating Continued cuts to school budgets Threat of competitors entering the market Objectives Marketing Strategies
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Product Line Seachange technologies have designed a product line that will create positive impressions in the leading market today. Products need to be readily available to consumers and distinguishable from competitor’s products. This plays a positive role in marketing Seachange Technologies products, as the designs are unique and eye- catching to draw the curiosity especially of first time scuba divers. The key to this product line is promoting our most advanced product, the Scuba Shark Shield. The unique product qualities include our focus on both environmental conservation, and maximising the scuba experience by ensuring peace of mind for the consumer. Packaging Seachange Technologies products are sold in recycled packaging, in order to reflect the company’s ethical stance on environmental conservation. Seachange have a relatively low reliance on packaging of the product, but rather rely strongly on the recommendation of the Scuba Shark Shield by retailers and directly by the company. The only essential feature would be appropriate labelling and marking key benefits in an easy-to-read manner including battery life and brief overview of technology. Promotion The promotional plan to be adopted by Seachange Technologies, has two key objectives. That is, gaining new product acceptance and increasing sales for the company. Promotion of the Shark Shield brand will mainly involve above-the-line
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