mid term exam 1 - Introduction to Advertising Mid Term Chapters are given for reference You may or may not need to use information from other chapters

mid term exam 1 - Introduction to Advertising Mid Term...

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Introduction to Advertising – Mid Term Chapters are given for reference. You may or may not need to use information from other chapters but the main concepts related to the questions will be in these that are listed. Chapter 3Create a fictitious advertising agency and develop/describe the organizational flow chart for the agency, which presents the various people within the agency and what those people do. The
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Mark Lush is the advertising and print production manager. The production department essentially collects the materials for the production and works with the engravers, suppliers, actors, camera operators, directors and editors to produce the commercial or radio ad. Sarah oversees traffic management team. She coordinates all phases of the productions and ensures that everything is completed and approved by their deadlines.Majestic’s has what is called Miscellaneous services where we have a specialist named Chris who produces dealer ads, posters, and point-of purchase displays. Lastly is our agency administration functions which are handled by our human resource department. Chapter 4 Utility is the product’s ability to satisfy both functional needs and symbolic (or psychological) wants. Advertising communicates the product’s functional or psychic utility. Thus, some ads promote how well a product works, while others tout glamour, sex appeal, or status. Find/research at least three examples of ads that satisfyfunctional needs and three examples of ads that satisfy psychological) wants. Briefly identify the company and the ad as well.
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