swot - Weakness-productivity Despite of having a large...

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Weakness: -productivity: Despite of having a large number of user linc didn’t think about to increase their productivity by increasing efficiency for fulfills the demand -cost structure: Price structure of linc ball pen is too much higher than the other competitor in this business. -future profitability: We didn’t find any plan to increase their resources to generate revenues in excess of its expenses from our country. -small business units: Only choice group import their pen in our country. If they plan to increase their business in then they should introduce their brand by joining other small units. -brand portfolio: They have lots of variation we can see lots of brand in linc but how much we get from
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