BLcase2.2Q101VarAnalysis - BlueLight.com Flux Analysis YTD...

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BlueLight.com Flux Analysis YTD April 2001 (Q101) Actuals vs. Budget Consolidated Consolidated Actuals vs. Actuals vs. e-Commerce ISP Marketing YTD (Q101) e-Commerce ISP Marketing YTD (Q101) Budget Budget Actuals Budget $ Inc/(Dec) % Inc/(Dec) REVENUE: Net Online Revenue 4,313,010 0 0 4,313,010 4,255,761 0 0 4,255,761 57,249 1.3% Online COGS 3,177,292 0 0 3,177,292 3,648,580 0 0 3,648,580 (471,288) (12.9%) Online GM $ 1,135,718 0 0 1,135,718 607,180 0 0 607,180 528,538 87.0% Online GM % 26.3% 0.0% 0.0% 26.3% 14.3% 0.0% 0.0% 14.3% PC Revenue 0 0 0 0 0 0 0 0 0 0.0% PC COGS (30,456) 0 0 (30,456) (47,299) 0 0 (47,299) 16,843 35.6% PC GM $ 30,456 0 0 30,456 47,299 0 0 47,299 (16,843) (35.6%) ISP Revenue 0 (213,268) 0 (213,268) 0 212,597 0 212,597 (425,865) (200.3%) ISP COGS 0 4,573,112 0 4,573,112 0 4,573,112 0 4,573,112 0 0.0% ISP GM $ 0 (4,786,380) 0 (4,786,380) 0 (4,360,515) 0 (4,360,515) (425,865) (9.8%) Ad Revenue 1,048,280 0 0 1,048,280 1,275,000 0 0 1,275,000 (226,720) (17.8%) Total GM $ 2,214,454 (4,786,380) 0 (2,571,926) 1,929,479 (4,360,515) 0 (2,431,035) (140,891) (5.8%) Total GM % 41.3% 2244.3% 0.0% (50.0%) 34.9% (2051.1%) 0.0% (42.3%) EXPENSES: Payroll
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BLcase2.2Q101VarAnalysis - BlueLight.com Flux Analysis YTD...

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