Comm431_CaseStudy3

Comm431_CaseStudy3 - Tracy Bidwell Comm 431 Dan Steinberg...

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Unformatted text preview: Tracy Bidwell Comm 431 Dan Steinberg 05/12/08 Case Study #3 As the Vice President of Communication for The Ohio State University, my first priority is to minimize the potential damage done to the universitys reputation. By using one of the universitys core elements outlined in the academic plan which states celebrate and learn from our diversity to guide my course of action, my first step would be to tell the organizers of the kissing booth that an apology must be made to the students, faculty, staff, alumni and fans for any offense the kissing booth might have caused. I would take immediate action and request a meeting with the sorority president as well as the captain of the cheerleading squad. At this meeting I would coordinate official statements that each will make in front of the press, as well as a written apology from all three of...
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Comm431_CaseStudy3 - Tracy Bidwell Comm 431 Dan Steinberg...

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