Digital’s Disruption of Consumer Goods and Retail -...

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9/6/2016bcg.perspectives ­ Digital’s Disruption of Consumer Goods and Retail1/6Digital’s Disruption of Consumer Goods and RetailRegisterLoginSearchCEO AgendaAhead of the CurveBig Data & BeyondGlobal AdvantageLeadership & TalentRocket to GrowthSix Simple RulesStrategy Needs a StrategySustainabilityIndustriesAutomotiveConsumer & RetailEnergy & EnvironmentFinancial ServicesHardware, Software, & TelecommunicationsHealth CareIndustrial Products & ProcessesMedia & EntertainmentPrivate EquityPublic SectorSocial ImpactTransportation, Travel, & TourismBusiness TopicsChange ManagementCorporate Development & FinanceInnovation & GrowthMarketing, Sales, & PricingOperationsPeople & OrganizationPostmerger IntegrationStrategyTechnology & DigitalTransformationViewpointsClassicsNow Is the Time[email protected]SearchDigital’s Disruption of Consumer Goods and RetailNovember 15, 2012 by Jean­Marc Bellaïche,Thierry Chassaing, and Sunil KapadiaCategories:Consumer & Retail,Technology & DigitalAdd To InterestsSAVE CONTENTPRINTPDFIncrease font sizetext
9/6/2016bcg.perspectives ­ Digital’s Disruption of Consumer Goods and Retail2/6Decrease font sizeRelatedArticlesConsumer & Retail July 201350 Ideas: ConsumersConsumer & Retail December 2012Retailer­Supplier Collaboration in the Supply ChainConsumer & Retail November 2011The World’s Next E­Commerce SuperpowerConsumer & Retail November 2011The Taobao PhenomenonConsumer & Retail November 2011China’s Growing Online MarketConsumer & Retail September 2011The Art and Science of Retail ReinventionIn This ArticleFour waves of change are sweeping over consumer goods and retail.The rise of online marketplaces is the most disruptive yet, but the advent of “click and collect” and omnichannel retailing threatens to upend theindustry even further.Consumers are voting with their wallets, and financial markets are weighing winners and losers, as new channels continue to emerge.Retailers and their suppliers need to embrace the change and move forward with digital strategies now.AUDIOListenDownloadDigital’s disruption of the consumer goods and retail industry, already severe, will only increase in speed and magnitude as annual worldwide e­commercerevenues double to $1.5 trillion by 2015. New levels of connectivity, the proliferation of new technologies, the rapid growth of new business models, and therise of advocacy marketing and social shopping all add fuel to the digital fire. These changes are creating enormous value for some players—onlinemarketplaces such as Amazon and Taobao, for example—while putting others, on both sides of the retailer­supplier equation, under acute pressure to adapt.

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Term
Winter
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Tags
6th Marine Regiment, consumer goods, Consumer Goods and Retail, Digital s Disruption

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