from low cost strategy to product differentiation strategy

from low cost strategy to product differentiation strategy...

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Innovative Strategic Leader Transforming from a Low-Cost Strategy to Product Differentiation Strategy by R. Ray Gehani by Lowell Bryan, Richard Elder, Becca O'Brien, and Scott Rutherford McKinsey Quarterly December 2009 Summary and review by : Aswin M. Pratama (1506772574) introduction Setelah kondisi resesi ekonomi yang terjadi pada 2008, kondisi persaingan dalam situasi ekonomi yang mulai berkembang — sambungan-- strategi dari berbagai perusahaan yang berfokus pada low- cost strategy menjadi kurang bisa bertahan. Beberapa perusahaan mulai menjadi pionir dalam mengubah strategi bisnis mereka yang sebelumnya mengarah pada low-cost leadership strategy ke arah product differentiation strategy. Strategi ini memaksa perusahaan untuk menerapkan inovasi
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