Home Depot 2016 SWOT - A Progressive Digital Media business...

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A Progressive Digital Media business COMPANY PROFILE The Home Depot, Inc. REFERENCE CODE: 7AB1346C-B8CF-42E8-92D2-88C114E7F88F PUBLICATION DATE: 5 Feb 2016 COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
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TABLE OF CONTENTS Company Overview .............................................................................................. 3 Key Facts ............................................................................................................... 3 SWOT Analysis ..................................................................................................... 4 The Home Depot, Inc. Page 2 © MarketLine The Home Depot, Inc. TABLE OF CONTENTS
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COMPANY OVERVIEW The Home Depot, Inc. (Home Depot or 'the company') is the world's largest home improvement retailer. It sells an assortment of building materials, home improvement products, and lawn and garden products and provides a number of services.The company operates in the US, Canada and Mexico. It is headquartered in Atlanta, Georgia and employed about 371,000 people as of February 1, 2015. The company recorded revenues of $83,176 million in the financial year ended January 2015 (FY2015), an increase of 5.5% over FY2014. The operating profit of the company was $10,469 million in FY2015, an increase of 14.2% over FY2014.The net profit was $6,345 million in FY2015, an increase of 17.8% over FY2014. The financial year of Home Depot ends on Sunday nearest to January 31. FY2015 and FY2014 were a 52-week periods. KEY FACTS The Home Depot, Inc. Head Office 2455 Paces Ferry Road Northwest Atlanta Georgia 30339 USA 1 770 433 8211 Phone Fax Web Address 83,176.0 Revenue / turnover (USD Mn) January Financial Year End 371,000 Employees HD New York Ticker The Home Depot, Inc. Page 3 © MarketLine The Home Depot, Inc. Company Overview
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SWOT ANALYSIS Home Depot is the world's largest home improvement retailer. It sells an assortment of building materials, home improvement products, and lawn and garden products and provides a number of services.The company, with its leading market position, is well-positioned to leverage its bargaining power to improve profitability. However, increased regulations on private label credit cards could affect the consumer spending patterns and loyalty. Weaknesses Strengths Excessive dependence on the US Being the largest home improvement retailer in the world, Home Depot has significant bargaining power Involvement in legal proceedings Proprietary brands offer exclusivity and increase customer footfall Focus on offering eco-friendly products Threats Opportunities Increased regulations on private label credit cards may impact the appeal of cards adversely Home improvement market provides opportunity to increase sales Rising immigrant population Increasing labor wages Increasing preference to shop online Strengths Being the largest home improvement retailer in the world, Home Depot has significant bargaining power Home Depot is the largest home improvement retailer in the world, with revenues of $83.2 billion and 2,269 stores across the US, Canada and Mexico in FY2015. Lowe's, its immediate competitor, had revenues of $56.2 billion in FY2015, much lower than that of Home Depot. The size of Home Depot creates a low-cost position that offers a dominant competitive position. The company's scale
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