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collective - Persuasive Images Collective Introduction...

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Persuasive Images: Collective 13/02/2008 20:23:00 Introduction, January 8 th - Top Hat (1935?) first introduction of dance into America no internet, tv, etc. competition influence on male/female relations - Love, sentimentality at the center of popular culture - 1940s -- teen market started end of WWII money started coming in from teens, developed valuable market now: Apple Store o little kids know whats going on o marketplace really different from even 5 years ago o culture getting younger and younger - 4 areas of course theory : how we look rhetorically at popular culture o rhetoric : looking at ideas/concepts and how they interact;  communication and interaction o marketing environment of pop culture o how does the nonverbal, architectural aspect of an environment affect  the way we feel about it?
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o Ex: supermarkets, shopping malls – look at the lights, structures,  music/noise, etc.   how do they affect behavior? o Image Became the notion of producing something that people can  identify with Developed from photography o Brand Developed from retail Promise of reliability, authenticity Media/television/film o Centerpiece of popular culture o Reality shows, poetry, writers strike, etc. o Disney Individual Areas: celebrity marketing, car sales, how places market and  communicate themselves, etc. Rhetoric  – how the communicator adjusts his/her ideas to an audience How do you define rhetorical interactions? One of the oldest disciplines in the world Aristotle’s model o Speaker    (situation)(topic)( filter  Audience                      feedback  o Communicator as sending a message to an audience o Audience – become very segmented Age
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Intelligence Religion Gender… o topoi  – “basket of ideas” o filter: trade offs, spontaneity - Popular Culture is novel, comes and goes in ways that surprise us - Madonna 3 main elements: o music o words o image What is her point? o licensing sexual experimentation o fantasy can be fulfilling o audio/visual eye candy to sell records Redefine her image to fit her audience Continued, January 10 th - Hound Dog, 1950s Big Mama Thornton:
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o raunchy, soul, sexual o somewhat ambiguous o not appropriate for 50s radio Elvis: o different, more about superficiality, rhythm o better marketed for radio play o number 1 hit single - Distribution channels radio: very segmented, local limited access o now: don’t necessarily pay attention if you have access o attention vs. engagement o 50s: mainly just tv, radio – more attention paid to other
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