collective - Persuasive Images: Collective 13/02/2008...

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Unformatted text preview: Persuasive Images: Collective 13/02/2008 20:23:00 Introduction, January 8 th - Top Hat (1935?) first introduction of dance into America no internet, tv, etc. competition influence on male/female relations - Love, sentimentality at the center of popular culture - 1940s -- teen market started end of WWII money started coming in from teens, developed valuable market now: Apple Store o little kids know whats going on o marketplace really different from even 5 years ago o culture getting younger and younger - 4 areas of course theory : how we look rhetorically at popular culture o rhetoric : looking at ideas/concepts and how they interact; communication and interaction o marketing environment of pop culture o how does the nonverbal, architectural aspect of an environment affect the way we feel about it? o Ex: supermarkets, shopping malls look at the lights, structures, music/noise, etc. how do they affect behavior? o Image Became the notion of producing something that people can identify with Developed from photography o Brand Developed from retail Promise of reliability, authenticity Media/television/film o Centerpiece of popular culture o Reality shows, poetry, writers strike, etc. o Disney Individual Areas: celebrity marketing, car sales, how places market and communicate themselves, etc. - Rhetoric how the communicator adjusts his/her ideas to an audience How do you define rhetorical interactions? One of the oldest disciplines in the world Aristotles model o Speaker (situation)(topic)( filter ) Audience feedback o Communicator as sending a message to an audience o Audience become very segmented Age Intelligence Religion Gender o topoi basket of ideas o filter: trade offs, spontaneity - Popular Culture is novel, comes and goes in ways that surprise us - Madonna 3 main elements: o music o words o image What is her point? o licensing sexual experimentation o fantasy can be fulfilling o audio/visual eye candy to sell records Redefine her image to fit her audience Continued, January 10 th - Hound Dog, 1950s Big Mama Thornton: o raunchy, soul, sexual o somewhat ambiguous o not appropriate for 50s radio Elvis: o different, more about superficiality, rhythm o better marketed for radio play o number 1 hit single - Distribution channels radio: very segmented, local limited access o now: dont necessarily pay attention if you have access o attention vs. engagement o 50s: mainly just tv, radio more attention paid to other...
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This note was uploaded on 05/08/2008 for the course COMM_ST 275 taught by Professor Rein during the Fall '07 term at Northwestern.

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collective - Persuasive Images: Collective 13/02/2008...

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