Study Guide - Study Guide 13/02/2008 18:20:00 - Image the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Study Guide 13/02/2008 18:20:00 - Image the production of something that the audience can identify with - Brand a promise of reliability or authenticity Realistic Long-lasting Consistent - Topoi the options or basket of ideas Topoi exists within the product o Ex. Diet Coke will make you thin, cool o Possibilities of the product Slew of ideas associated with making a certain decision Encourages choice Natural questions coming off of topoi: o How do you go about talking about it? o What are the ideas you want to show to people? o How do you get the ideas across? - Filters what communication goes through to reach the audience How you choose to receive it, what you choose to pay attention Television, radio, etc. - Ethos: credibility, how people receive you Aristotle: o Intelligence o Moral character o Good will Boornstein: o With image you can affect the audience o...
View Full Document

This note was uploaded on 05/08/2008 for the course COMM_ST 275 taught by Professor Rein during the Fall '07 term at Northwestern.

Page1 / 5

Study Guide - Study Guide 13/02/2008 18:20:00 - Image the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online