MKT 3350 Syllabus Fall16 - MKT 3350 Course Syllabus Fall...

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MKT 3350 Course Syllabus Fall 2016 Dr. Debbie Laverie Professor of Marketing Alumni Professor Minnie Stevens Piper Professor Office: W 329 Office hours: T 1-2 and by appointment Email: [email protected] Course materials: Marketing, Solomon, Marshal and Stewart, 8 th edition. Marketplace LIVE Simulation Software Course Objectives & Learning Outcomes (LO) This course is designed to provide a hands-on learning experience that introduces you to marketing concepts and strategies. You will learn about and apply marketing principles through readings, discussions, and participation in a competitive business simulation in which your team will develop and execute a global marketing plan. After completing this course, you should be able to: LO1 : Explain marketing concepts and the strategic importance to business performance; LO2 : Develop and execute a marketing plan; LO3 : Analyze marketing situations, offer solutions, and justify recommendations; LO4 : Identify and addres s the ethical and legal issues related to a firm’s marketing activities, and; LO5 : Apply marketing concepts and tools to solve business problems in your work environment. Assessment A 900 - 1000 B 800 - 899 C 700 - 799 D 600 - 699 F less than 600 Course components Basis Points Exams Marketplace Live o Marketing Plan o Cumulative Balanced Scorecard o Board Report Individual Team Team Team 200 100 100 200 Reflection Paper Simulations RSRP Individual Individual 150 200 50 Assignments must be submitted on or before due dates. If you miss a book simulation you receive zero for that assignment. If you miss a Marketplace day you will receive a 20% deduction for each day missed on the three team Marketplace assignments (Marketing Plan, Board Report and Cumulative Balanced Scorecard).
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