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Unformatted text preview: ROS Chapter 9 Radio Adv and dis Am vs fm RADAR Chapter 10 Newspapers Adv and dis Types of ads Standardization ABC Chapter 11 Magazines Adv and dis Partial runs, positions, bleed pages ABC Chapter 12 Out-of-home Adv and dis Laws Criteria for selection Criteria for design Transit components Chapter 14 Sales Promotion Adv and dis Forms Chapter 16 Copy styles Appeals Structure of an ad Chapter 17 Idea, layout, creative leap Design principles Chapter 19 Visual techniques Storyboard Chapter 20 Elements of radio commercial Chapter 21 Trademarks types Functions of packaging...
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- Spring '08