Advertising review for final

Advertising review for final - ROS Chapter 9 Radio Adv and...

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Review for Advertising Final Chapter 1 Eras of before and including modern advertising Print production Laws Chapter 2 Four elements of promotion Product lifecycles, differentiation Types of consumer and business advertising Chapter 3 Advertising spiral Chapter 4 Reasons for target marketing Trends in to be considered when marketing in the US Bases of segmentation Positioning Chapter 5 Full service agency Department in an agency Competing accounts, agency of record, in-house Compensation Chapter 6 Types of promotional budgeting Chapter 7 Reach, frequency, continuity Chapter 8 Tv Advantages and disadvantages Rating systems and services Make goods
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Unformatted text preview: ROS Chapter 9 Radio Adv and dis Am vs fm RADAR Chapter 10 Newspapers Adv and dis Types of ads Standardization ABC Chapter 11 Magazines Adv and dis Partial runs, positions, bleed pages ABC Chapter 12 Out-of-home Adv and dis Laws Criteria for selection Criteria for design Transit components Chapter 14 Sales Promotion Adv and dis Forms Chapter 16 Copy styles Appeals Structure of an ad Chapter 17 Idea, layout, creative leap Design principles Chapter 19 Visual techniques Storyboard Chapter 20 Elements of radio commercial Chapter 21 Trademarks types Functions of packaging...
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Advertising review for final - ROS Chapter 9 Radio Adv and...

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