Test 1 Ecomm

Test 1 Ecomm - 6. Why is two-tier architecture inadequate...

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MIS 170 E-Commerce Exam 1 10 short answer questions 10 points each 1 essay 100 points 200 points total Page 1 of 2 Name___________________________ 1. What are the three basic elements of electronic commerce? 2. What terms are used to describe the total cost incurred by a buyer and a seller in a transaction? 3. What is revolutionary about the Web and Internet, functionality or simplicity? 4. What are the two primary protocols on which the Internet is based? 5. What is the order of the development of HTML, SGML, and XML?
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Unformatted text preview: 6. Why is two-tier architecture inadequate for a firm engaged in electronic commerce? 7. Describe channel conflict. 8. What is intellectual property? 9. How do you measure advertising on the web?. 10. What is the key to any e-mail marketing strategy? MIS 170 E-Commerce Exam 1 10 short answer questions 10 points each 1 essay 100 points 200 points total Page 2 of 2 11. Why is e-commerce the hottest part of business for the next ten to fifteen years?...
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Test 1 Ecomm - 6. Why is two-tier architecture inadequate...

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