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Unformatted text preview: 6. Why is two-tier architecture inadequate for a firm engaged in electronic commerce? 7. Describe channel conflict. 8. What is intellectual property? 9. How do you measure advertising on the web?. 10. What is the key to any e-mail marketing strategy? MIS 170 E-Commerce Exam 1 10 short answer questions 10 points each 1 essay 100 points 200 points total Page 2 of 2 11. Why is e-commerce the hottest part of business for the next ten to fifteen years?...
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- Spring '08