Chapter 9 - Chapter 9 I. Political Communication and the...

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Chapter 9 I. Political Communication and the Media 1. Mass Media is modern means of communication that reach very wide audiences. A. Communications in Politics 1. Face-to-face is pre-mass media communication by personal contact. 2. Stump is to campaign by personally speaking to audiences. 3. Opinion leaders are locally respected people who influence the views of others. B. Modern Mass Media 1. Newspapers would be published by local towns and cities. 2. Media elites are the NY times, Wall street journal, Washington post. 3. More educated a person is the more media they consume. 4. Oligopoly is when the market is dominated by a few big firms. C. Radio 1. Radio monopoly if all stations by 3 large media conglomerates. 2. Clear Channel Communications controls over 1,200 stations. D. The News Service 1. Wire Service is news agencies that sell to all forms of media. 2. Source is who or where a reporter obtains their information. II. The Giant: Television
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This note was uploaded on 05/09/2008 for the course HIST 101 taught by Professor Drakulach during the Spring '08 term at Passaic County Community College.

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Chapter 9 - Chapter 9 I. Political Communication and the...

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