6 blanks SWOT - SWOT Administrative Remember to note due...

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SWOT
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Administrative Remember to note due dates for assignments , exams and quizzes – all are listed on syllabus. The assignment 1 information is listed on Canvas. Please do not procrastinate on the assignment. It is a learning process, not a brief exercise.
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Content of the lecture The situation analysis What is a SWOT? Why use a SWOT? Internal and external factors Major benefits of SWOT analyses Types of resources
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Learning objectives After this lecture you should be able to: identify internal and external factors that affect strengths, weaknesses, opportunities and threats related to a problem statement (or in service to the refinement of a problem statement).
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A situation analysis is done to look critically at a current situation for your product, company, etc. (not looking for solutions) We typically draw from secondary data. The actual analysis happens as you comb through available data and look for clues. You are a detective hunting for clues that will create a snapshot. The snapshot will inform your campaign or project as you move forward.
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SWOT is just one type of situation analysis tool with a memorable acronym Strengths Weaknesses Opportunities Threats Helps organize the most important information when you need to process a lot of information/data.
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