4 Resources - Searching like a pro Searching the Web and...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Searching like a pro
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Searching the Web and databases The following slides offer tips for strategic searching.
Image of page 2
Searching like a Pro Seven Steps An example topic: Asian American consumers and  luxury skin care products. 1.  Write out a specific information need “How much do Asian American consumers spend on  skin care?” Edit out unnecessary words “How much do  Asian American consumers spend on   skin care” Do this with several key questions you need to answer. Slide 3 - 3
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Strategies: Steps 2. Expand initial search phrases by using synonyms and/or adding an “s” Trends Asian American consumer Trends Asian-American consumers (hyphen, s) These subtle differences can sometimes unearth different info Slide 3 - 4
Image of page 4
Strategies: Steps 3. Relevance and quality of results can be  increased by adding a “+” between  multiple words skin care + Asian American Asian + U.S. + skin care Interesting: Asian living in America not same as Asian-American. Slide 3 - 5
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Strategies: Steps 4.   Conduct search on several search  engines Google Yahoo ! Bing Dogpile Others? Slide 3 - 6
Image of page 6
Strategies: Steps 5.    Systematically read findings and  reflect on results Which search engine(s) and phrases produced  the best results?
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern