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Homeward Boand Advertisment

Homeward Boand Advertisment - Zach Hudson Hist 199 A Feeney...

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Zach Hudson Hist 199 A Feeney 4/9/08 Motorola TV and the Ideal Family The introduction of the television as a fixture in the American home began following World War II. As its popularity grew the TV became a means for advertisers to reach their audiences and a chance for everyday citizens to relax for a time. An April 1951 Time Magazine ad for Motorola TV gives an indication both of the developing significance of television and the accepted gender roles of the era. The ad explicitly states the benefits of television for all members of a typical nuclear family while implicating the role of each within the household. Through both it’s text and imagery it supports May’s claims that a male breadwinner and a female homemaker were essential to the security of the family and in developing well-rounded children who were prepared to step into their parents roles as they matured into adulthood. One of Elaine May’s central themes in Homeward Bound is the idea of a male breadwinner. In this Motorola ad the patriarch is seated in the center of the room with a pipe clenched between his teeth apparently unwinding after a hard day at the office.
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