Class 04 Outline - CS162 PRESIDENTIAL COMMUNICATION Tim...

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CS162: P RESIDENTIAL C OMMUNICATION Tim Groeling ([email protected] ) Class 4: Modern Media Environment Please turn off your cell phone ringers Announcements I’m gone Weds, but you’re here. Alexandra Pelosi’s documentary about the 2004 primary election. Weds honor section is also meeting (signups and assignments) PTEs for honors sections: Given out at meeting times EXCEPT for Friday section, which will be given out today after class. Note that technically, CS162 students are in the Friday section (even if attending a different one).
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The “Mayflower” Decision 1941: Made life even simpler: FCC ordered that a “radio broadcaster and his station should be allowed neither to editorialize nor to take a stand on any controversial matter.” Reaction to Boston Mayor getting favorable coverage from local radio station. Used license renewal authority to enforce decision License was highly profitable, so stations feared losing them. Generally self-censored, rather than direct gov’t intervention. Initially, long speeches were broadcast After novelty wore off, started charging for air time. Also harder to keep audience attention. Used music, song, and testimony in shorter segments, but at one point prohibited from “dramatization” Became increasingly important and central to the campaigns with each election Newsreel ads: One major strength... very captive audience, in addition to visuals.
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