STUDY GUIDE TO EXAM 1

STUDY GUIDE TO EXAM 1 - Communication 101 STUDY GUIDE TO...

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Communication 101 STUDY GUIDE TO EXAM 1 Chapter 1, Introduction/Lecture of March 26 Understand what’s meant by Millenials, media literacy and media criticism. Understanding differences among communication, mediated communication, mass communication and related terms like feedback, noise, gatekeeper and convergence. How did technology like the telegraph change the world? Understand how American media dominate the world and potential consequences, such as cultural imperialism. Understand economics of modern mass media, including economies of scale, synergy, cross- merchandizing, group ownership, vertical integration, horizontal integration, monopoly and oligopoly. How does government regulation of media in the United States compare to regulation in other countries? Chapter 2, Media Impact/Lecture of March 31 Understand early media studies, especially what they studied, why they studied those topics, how they conducted the studies and what those studies discovered. Develop a basic knowledge about the following studies: Payne Fund, Invasion from Mars, People’s Choice, Why We Fight (the American Soldier) and Television in the Lives of Our Children. Understand differences in media studies that found powerful effects, limited effects and
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STUDY GUIDE TO EXAM 1 - Communication 101 STUDY GUIDE TO...

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