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CCM - An individualistic person emphasizes more on...

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An individualistic person emphasizes more on self-interests and personal development. They are more concerned with material possessions and social status (Hofstede 1980, 1984) . Thus the below mentioned two strategies are found to be more suitable in order to increase employee job satisfaction in an individualistic society. The first strategy that can be implemented is Job autonomy . Hackman and Oldman,1975 defined autonomy as “the degree to which a job provides substantial freedom, independence and discretion to the individual in scheduling the work and in determining the procedures to be used in carrying it out”. They prefer job autonomy as opposed to direct supervisory control, as it provides them with flexible work schedules and personal time off from work which gives them time to have a social life as well (Kelly, 1996). According to Allington and Morgan, 2002 independence and autonomy are the key characteristics in providing job satisfaction in work place and leads to better performance. Individualism culture promotes autonomy as they put more emphasis on the individual’s qualities (Zharku, 2011). The next strategy that can be implemented is providing employees with monetary benefits such as increased pay . Societies like these, employees are most driven by and will work harder to earn more money so that they have the ability to purchase nicer things (Greenberg & Baron, p.44) . In U.S.,
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