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Ch 17 - Retailing - Class 17 Retailing Updated Schedule M...

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Class 17: Retailing
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Updated Schedule M 11/19 Retailing (Morgan Ward) W 11/21 No class M 11/26 Advertising Course evaluations during this class period W 11/28 Sales M 12/3 No Class W 12/5 Implementation: Cathy Coughlin, CMO AT&T W 12/5 Test 4, 7-8:30 pm 04885 (2-3:30) GSB 2.124 04900 (9:30-11) UTC 1.144 04905 (12:30-2) WAG 101 OPTIONAL FINAL 04885 (2-3:30) T 12/18, 9 am – noon 04900 (9:30-11) M 12/17, 2 – 5 pm 04905 (12:30-2) F 12/14, 9 am – noon
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Fit 4 Ps Question: Where does “Retailing” fit in the 4 Ps? (Product, Place, Price, Promotion) Define: Retail All the activities associated with selling, renting and providing goods and services to ultimate consumers for personal, family or household use.
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Why is retail Important?
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It is important to understand customers’ needs when deciding on what kind of retail environment is appropriate for getting a product to the consumer
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Consumer Utilities Customer Needs Served A retailer that provides access to products at convieniant times E.g. 24 hour Supermarket A retailer that provides the production or alteration of a product E.g. ivillage.com The retailer makes the purchase process easier E.g. Saturn Time Place Form Possession A retailer that provides access to products at convieniant places - E.g. ATM machines
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