Ch 17 - Retailing - Class 17: Retailing Updated Schedule M...

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Unformatted text preview: Class 17: Retailing Updated Schedule M 11/19 Retailing (Morgan Ward) W 11/21 No class M 11/26 Advertising Course evaluations during this class period W 11/28 Sales M 12/3 No Class W 12/5 Implementation: Cathy Coughlin, CMO AT&T W 12/5 Test 4, 7-8:30 pm 04885 (2-3:30) GSB 2.124 04900 (9:30-11) UTC 1.144 04905 (12:30-2) WAG 101 OPTIONAL FINAL 04885 (2-3:30) T 12/18, 9 am noon 04900 (9:30-11) M 12/17, 2 5 pm 04905 (12:30-2) F 12/14, 9 am noon Fit 4 Ps Question: Where does Retailing fit in the 4 Ps? (Product, Place, Price, Promotion) Define: Retail All the activities associated with selling, renting and providing goods and services to ultimate consumers for personal, family or household use. Why is retail Important? It is important to understand customers needs when deciding on what kind of retail environment is appropriate for getting a product to the consumer Consumer Utilities Customer Needs Served A retailer that provides access to products at convieniant times E.g. 24 hour Supermarket A retailer that provides the production or alteration of a product E.g. ivillage.com The retailer makes the purchase process easier E.g. Saturn Time Place Form Possession A retailer that provides access to products at convieniant places- E.g. ATM machines Consumer Utilities...
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Ch 17 - Retailing - Class 17: Retailing Updated Schedule M...

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