14Minicase Case Analyses - Sources This minicase is based on Microsoft at middle age Opening win-dows The Economist April 4 2015 Microsoft to cut 7,800

14Minicase Case Analyses - Sources This minicase is based...

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Sources: This minicase is based on: “Microsoft at middle age: Opening win-dows,” The Economist, April 4, 2015; “Microsoft to cut 7,800 jobs on Nokia woes,” The Wall Street Journal, July 8, 2015; “Google takes stricter approach to costs,” The Wall Street Journal, July 13, 2015; “Google’s share price hits all- time high,” The Wall Street Journal, July 17, 2015; “The quest for a third mobile platform,” The Wall Street Journal, May 6, 2013; Adner, R. (2012), The Wide Lens. A New Strategy for Innovation (New York: Portfolio); Levy, S. (2011), In the Plex: How Google Thinks, Works, and Shapes Our Lives (New York: Simon & Schuster); Anderson, C. (2009), Free: The Future of a Radical Price (New York: Hyperion); Gimeno, J. (1999), “Reciprocal threats in multimarket rivalry: Staking out ‘spheres of influence’ in the U.S. airline industry,” Strategic Management Journal 20: 101–128; and Gimeno, J., and C.Y. Woo (1999), “Multimarket competition, economies of scale, and firm performance,” Academy of Management Journal 42: 239–259; Chen, M.J. (1996), “Competitor analysis and
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