essay3 Emotional Politics

essay3 Emotional Politics - Govt 100, sec 4 Enns Emotional...

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Govt 100, sec 4 Alexander V Frieden Enns 2/26/8 Emotional Politics Brader, Ted. 2005. \Striking a Responsive Chord: How Political Ads Motivate and Persuade by Appealing to Emotions." American Journal of Political Science . Vol.49 No.2 p.388-405. Huddy, et. al. 2005. \Threat, Anxiety, and Support of Antiterrorism Policies." American Journal of Political Science . Vol.49 No.3 p.593-608. Emotion plays an even larger role in our decision-making than we are conscious of. Fear, anxiety, enthusiasm, and the like all yield different practical reactions on the political front. In Threat, Anxiety, and Support of Antiterrorism Policies Huddy, Feldman, Taber, and Lahav use surveys taken around the time of 9-11-2001 to study the populous’ emotional response to terrorism. The authors divide this response into two categories: perceived threat and anxiety. Each emotion has distinctly different effects on the behavior of the exposed individual. Brader’s article, Striking a Responsive Chord , delves deeper into the effects of fear and anxiety in political ads while also looking at positive political messages augmented by enthusiastic messages. Each article shows that it is possible for politicians to manipulate the voting public’s emotions to try to gain votes or to advance a political agenda. There is nothing more devastating than a large scale terrorist attack on one’s homeland and consequently nothing evokes such a great emotional response, primarily because the threat of that attack repeating itself is so terrifying. The findings of Huddy et. Al. display that a perceived threat causes people to vilify the source of the threat and anyone who supports that source, promote belligerent action against the perceived threat and heighten in group solidarity (594). That is why after 9-11 Americans were united in an unparalleled way. We rallied around the flag so vehemently that patriotism was an
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This note was uploaded on 05/11/2008 for the course GOVT 100 taught by Professor Peterenns during the Spring '08 term at Cornell.

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essay3 Emotional Politics - Govt 100, sec 4 Enns Emotional...

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